Experience 

BlackLine – Manager, Client Marketing
September 2018 - Present

Developed, managed, and executed marketing plans for BlackLine’s annual user conferences, external newsletters, product releases, and other customer-facing initiatives.

Lead the strategy, messaging, and distribution of operational communications to all BlackLine customers to ensure that technical language was communicated clearly and actionably so customers would have a positive experience.

Created requirements for more effective communications across customer-facing channels so we could notify customers of changes and incidents more quickly and efficiently.

Supervised and enabled development for a team aligned with goals for marketing and communications.

Managed Client Marketing’s campaign calendar to ensure deadlines and SLAs were met, customers received appropriate communications, and stakeholders were targeting appropriate customer segments.

Researched data, developed strategies, and implemented ways to optimize Client Marketing’s operations and campaigns.

Worked closely with BlackLine’s chief customer officer, chief of staff, and other executives to support our Customer Advisory Board and executive communications to customers.

Partnered with BlackLine’s chief executive officer, chief customer officer, and chief technology officer on various communications to customers including company updates, product information, and more.

As part of the launch of our new user interface, drove 54% of customer accounts to training materials, webinars, and other resources to enable them to utilize the changes and reduce Support cases.

Collaborated and provided support to the Product, Training, Support, and Cloud Operations teams in North America, EMEA, and APAC to communicate and market their initiatives to customers.

Enforced writing standards and quality control measures to ensure consistent messaging, tone, and brand identity across all marketing and communications to customers.

Kevin Gossett Consulting – Content Writer and Copywriter
May 2017 – Present

Wrote and edited copy for email marketing campaigns, member newsletters, product listings, and other marketing needs for a variety of topics including wine, software, and digital marketing.

Symantec – Content Developer and Editor
May 2012 – May 2017

Successfully ran content development operations to edit and publish content for hundreds of business and consumer facing public blogs, as well as numerous pay products and services. Worked with authors to improve their content and ensured that it was communicated in a clear, readable, and easy to use format. Acted as project lead to develop, coordinate, and publish white papers.

Developed and delivered hundreds of threat landscape communications on a daily basis for internal teams and social media channels.

Contributed to and edited Symantec’s annual cybercrime report, the Internet Security Threat Report 2017.

Organized, edited, and published Microsoft content through the Symantec website for Microsoft Tuesday.

Dun & Bradstreet Credibility Corp.  – Social Media and Marketing Intern
February 2011 – May 2012

Lead multiple social media campaigns including mobile applications for business people. Lead the team that updated and curated content to promote the Dun & Bradstreet Credibility brand. Reviewed hundreds of social updates through social channels and responded appropriately. Added thousands of small business owners to our network, engaging with them for promotions and customer service.

Lead multiple ad campaigns on Facebook and LinkedIn in support of live video series, CredibilityLive. Drove millions of social media impressions and achieved conversion rates twice that of our traditional email marketing.

Researched, wrote, and published blogs relating to small businesses. Optimized blogs and microsites for search engine optimization.

West Valley YMCA – Lifeguard/Swim Instructor & Aquatics Director
July 2003 – August 2011

Oversaw the Aquatics Department, including water fitness classes and instructors, swim lessons and instructors, lifeguards, and general pool activities.

Redesigned the West Valley YMCA’s swim lesson program with supervisor’s assistance.

Education

Pepperdine University - Master of Science in Communications, April 2012

California State University, Northridge - Bachelor of Arts in English Literature, May 2009

Skills

Microsoft Office Suite

Wrike, JIRA, and Confluence